Parked domain monetization

Domain parking may also refer to an advertising practice, more precisely called parked domain monetization , used primarily by domain name registrars and internet advertising publishers to monetize type-in traffic visiting a parked or “under-developed” domain name. The domain name will usually resolve to a web page containing advertising listings and links. These links will be targeted to the predicted interests of the visitor and may change dynamically based on the results that visitors click on. The keywords for any given domain name provide clues as to the intent of the visitor before arriving.
The domain holder might also choose to redirect a domain to another website it has registered, either through URL redirection, domain cloaking or by pointing it as an alias of the main domain, although if this is done by the ultimate registrant, the domain is then in use, rather than parked.
Expired domains that were formerly websites are also sought after for parked domain monetization. As website operators and search engines begin to remove the former inbound links, the traffic to the parked domain will begin to decline. The process of re-registering expired names is known as drop catching and various domain name registries have differing views on it.
On domains with a ‘one-click’ implementation, a click on a keyword is not necessary to generate ads. The ads are targeted based on the domain name. Domains with ‘two-click’ implementations require a click on a keyword or a keyword search to generate ads.
There are several companies that actively cater to domain name holders and act as middlemen to serve advertisements on parking pages. The parking pages are propagated automatically on a domain holder’s web property when they either change the name servers or forward the URL.

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