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1. Business Related. It is very important to answer a question “what is the Business volume this domain applies to?” It may be a short and nice name but it will have less value if it cannot generate enough business.

2. Niche. Once you have applied the domain to a certain niche, explore how wide or narrow is the niche it would fit in.

3. Keyword popularity. The best method of market prediction and one of the most accurate domain appraisal tools is the keyword popularity check. You have to find out the number of monthly searches for the keyword term your domain represents. Two of the all time favourites are Google Adwords Keyword tool and Yahoo’s Overture. If a domain name doesn’t contain any recognizable keyword, it should be brandable (see the point #10).

4. Seriously . It is a domain appraisal criterion that evaluates if the domain name is serious enough to have business people showing any interest. Wacky names may be fun but they doesn’t attract enough business.

5. TLDs. Top tier extensions are .COM, .NET, .ORG, .CO.UK and .DE. Midfield consisting of .NL, .US, .FR, .RU, .IN and .CN hardly ever reaches $100,000 but can go beyond that for the right name.

Lower end of .INFO, .TV, .MOBI, .FM, .AM, .BE and .CC are sometimes seen selling in $XX,000 region whereas the struggle TLDs .BIZ, .WS, country TLDs and .NAME rarely make a thousand. Yet the domain appraisers have to keep in mind that a great .BIZ will definitely make more money than a shabby .COM.

6. Pronounce test can determine if there is some off-line value in the domain. If you can dictate the name over your phone without spelling it letter by letter, you may add more dollars to the price.

7. Easy to be remebered is another method of domain appraisal that determines if it has a business potential.

8. Domain characters. There is still a strong demand for three-letter and four-letter .COM domains. However, the majority of these aftermarket transactions take place amongst domain name “flippers” or re-sellers.

9. Product recognition. From the business point of view, it is important that the visitor would be able to predict the content of the web-site once he sees the domain name.

A name containing “telephone”, “mobile” or “games” and similar popular products would be likely to fetch more in the aftermarket. Whereas, a domain that resembles a popular branded product may prove a difficult thing to sell.

10. Related to brand ?. In the situation when almost 100% of the English dictionary words are already registered as domain names or branded, if someone comes up with an interesting new word that can be turned into a trademark, domain appraisal has to consider and recognize that. It is essential to check both US and UK trademark registries before setting the sale price.

11. Exact keyword. It may be an advantage to have a single-keyword domain name, also two relevant keywords without a hyphen spells good selling price. However, when it comes to three or more keywords in a single domain especially when they are hyphenated, it will drastically reduce the aftermarket price.

12. Language. Top sellers are the domains in correct English language due to the worldwide audience and all the English-speaking countries. Also Spanish and German names sell quite well.

13. Clean grammar. Typos were popular some time ago. Now it is very important for business reputation to have a grammatically correct domain name.

14. Domain age. As the search engine algorithms deal with site ranking, domain age is quite important. Older domains tend to rank higher.

15. PageRank and domain appraisal. Initially PageRank was introduced by Google to rank web-pages by their importance. As webmasters still continue to fret about PageRank, it is still considered as a factor in domain appraisal.

16. Type-in traffic. If a domain name is short and obvious, it will attract traffic from direct browser type-ins. If you can prove a significant type-in traffic, you can set the selling price on a higher level.

17. Organic traffic. Again, it is necessary to provide a proof that the site receives free organic traffic from search engines and referrals.

18. web Design value. Domain appraisal should also consider how the associated website is developed and optimized. On the other hand, an unprofessional site can harm the sales potential. There is nothing wrong with selling a domain with a web-site as a package deal, yet the quality of the site should be top-notch! The domain appraisal factors 14 to 18 are meant to deal with names that already have a web-site. If you are trying to appraise a blank domain name, you should not consider these points.

19. Total earnings generated from the site. A proof of regular revenue from different advertising and affiliate programs will drive the sale price up, yet a good site content alone will doubtfully make a good sale if the domain doesn’t meet at least some of the aforementioned criteria from 1 to 13.

20. Compae it. Before concluding a domain appraisal, you will want to compare the domain with previous similar sales from the aftermarket. A good idea is to sign up for several web-master forums in order to explore the domain appraisal requests posted by members. You will be able to post a domain appraisal request yourself and compare your verdict with judgment of fellow webmasters.

This guide contained the 20 primary criteria of domain appraisal. Use them to determine the value of names you buy and sell. If you keep this guide as your checklist, you will probably find that domaining is an interesting and rewarding industry.

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